BoldTrail POWER Session Week 2: Send Monthly Newsletter + SOI Postcard Campaign
In Week 2, the focus is on staying visible and top of mind through both digital and physical touchpoints. This strategy helps you consistently connect with your database by combining the reach of email with the lasting impact of direct mail.
Your monthly newsletter keeps your name in front of your contacts on a regular basis, while a postcard adds a personal, tangible reminder that reinforces your brand. In a crowded digital world, physical mail helps you stand out, creating a stronger and more memorable connection while showing your sphere that you are active, consistent, and engaged in real estate.
As part of this process, you will select a postcard design from the AMG Media 2026 Postcard Campaign, allowing you to choose themes that align with your brand and messaging throughout the year. This makes it easy to stay consistent and professional while maintaining regular touchpoints with your audience.
In this training, you will learn how to schedule your monthly eNewsletter in BoldTrail and launch a Sphere of Influence postcard campaign through AMG Media. Together, these two touchpoints create a simple but effective system for nurturing relationships, building trust, and staying connected with past clients, prospects, long-term nurtures, homeowners, and your sphere of influence.
